Editors note (7/4/21): Winnebago has clarified their original press release to include details surrounding the “use of a Winnebago Class A motorhome” in 2022. The winner will be able to select one week in 2022 to camp in a Winnebago Class A motorhome, plus a travel voucher and more. Full details can be found here.
Today Winnebago announced an extension of its partnership with the National Park Foundation — a giveaway of 100 America the Beautiful annual passes to the national parks and other federal lands. In addition, one winner will receive the grand prize—the use of a Winnebago Class A motorhome for all of 2022.
The initiative is called #SupportYourParks, and it aims to “ignite an appreciation for the national parks’ beauty and rich history, instill a commitment to protecting them for future generations and inspire responsible travel to these treasured places.”
Winnebago has created a video for #SupportYourParks featuring musician Chris Koza singing the Willie Nelson classic “On the Road Again” against the backdrop of some of our beloved national parks. People who follow Winnebago on Facebook, Instagram, or Twitter, like the #SupportYourParks post, and tag a friend will be automatically entered to win one of the park-themed prizes. In addition, for every share of this video via these sites and YouTube now until Aug. 31, 2021, Winnebago will donate $1 to the National Park Foundation, up to $25,000.
The #SupportYourParks campaign builds on last year’s efforts to join together in celebration of national parks. The 2020 “On the Road Again” campaign called on the community to sing along to use social media to share memories of past road trips and inspire optimism and excitement for future travel and outdoor experiences. The campaign garnered numerous accolades. It won the American Advertising Federation’s prestigious national ADDY award for best online/interactive campaign; Digiday’s “Best User-Generated Content” and “Most Engaged Brand Community” awards; and Shorty’s “Best in Automotive Industry” award.
“After a year of shut-downs, isolation and quarantines, people are more eager than ever to hit the open road,” said Winnebago Outdoors President Huw Bower. “Adventurers love America’s national parks, and there’s no better way to visit them than in a Winnebago. Through this campaign, we are not only joining together to support the National Park Foundation, but also to inspire people to care for our parks, so future generations can build lasting memories in these cherished places.”
This year, as part of the partnership with NPF, Winnebago Industries and the Winnebago Industries Foundation are supporting service corps programs, which provide young people, ages 18-35, with hands-on work experience in America’s national parks. Participants learn new construction and preservation skills, while providing parks with critical infrastructure improvements. Service corps programs facilitate connections to the parks and provide on-the-job training.
For more information about Winnebago’s #SupportYourParks campaign, visit Winnebago.com/owners/support-your-parks.