Campground Views says camper engagement with its virtual campground tours reached a new company record in June, topping over 1 million individual views for the first time.
The company, which is powered by RecPro, reported 1,018,980 views of its virtual tours during the month. Campground Views said the milestone came earlier than expected, since the platform has historically seen its highest traffic in July during the peak summer travel season.
Campground Views offers 360-degree virtual campground tours that allow campers to preview roads, campsites, layouts, shade, spacing, and potential slide-out room before booking. The company says the goal is to help campers get a clearer picture of a campground before they arrive.
The company said the June traffic increase followed two recent technology updates.
The first was a rebuilt search system on CampgroundViews.com, designed to make it easier for campers to find and filter campgrounds. The second was the launch of the Campground Views Android app, which expanded access to mobile users through the Google Play Store.
“We are thrilled to see this level of engagement so early in the peak camping season,” said CEO Mark Koep. Crossing the one-million-view threshold in June proves that campers are looking for certainty before they book. By modernizing our search tools and bringing this technology to Android users, we’ve made it easier than ever for more campers to visually inspect their campsites before hitting the road.”
Campers can use the updated search tools and virtual tours at CampgroundViews.com or by downloading the app on Google Play Store.
