Camping World Holdings today released details surrounding the planned launch of the Peer-to-Peer RV Rental marketplace announced last fall. It will be marketed as Camping World RV Rentals and is set to begin accepting listings of RVs beginning May 14th at the enviable domain

RV owners will be able to rent their units on the platform for use by customers through a soft launch phase that should begin in July. By the fall, the full nationwide roll-out should be complete.

Camping World is late to the RV rental game, behind peer-to-peer giants like Outdoorsy and RVShare, and even other independent dealers who have been renting RVs out for decades. But Camping World has a leg up in that its network of 170 dealerships can offer their own rental units, along with dump stations, propane, and other technical support. Camping World’s Good Sam arm will provide rental protection insurance and roadside assistance.

RV renters often turn into RV buyers, so—as Camping World focuses on consumer data strategies—they can get potential RV buyers into their marketing funnel through peer-to-peer rentals. They can also use the rental platform as a way to reduce the RV ownership cost for their customers. which could be a big part of the sales pitch.

RV rentals have seen explosive growth in the last year, even more so than the RV industry as a whole.