Camping World Holdings, the nation’s largest RV-centric retailer, today announced it will purchase specialty retailer of outdoor gear, apparel, and camping supplies, Uncle Dan’s Outfitters.

The acquisition will expand the company’s efforts in the broader outdoor lifestyle market. Over the past six months, Camping World has acquired certain assets of the now-defunct Gander Mountain, Overton’s, a leading retailer of boating and marine accessories, and, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear. Despite its name, Camping World has previously focused exclusively on the recreational vehicle consumer. Uncle Dan’s Outfitters will serve as the official supplier of outdoor gear, apparel and camping supplies to the company’s rebranded Gander Outdoors retail stores across the country.

“Under the leadership of Brent Weiss and family for over 45 years, Uncle Dan’s Outfitters strengthens Camping World Holding’s efforts to build a seamless approach to the outdoor lifestyle market and further positions the company to expand the reach and product offerings of our e-commerce business,” said Marcus Lemonis, Chairman of Camping World Holdings. “The management team not only possess strong knowledge of the outdoor outfitter market but also has a keen eye for the development and invention of new product offerings.”