As Americans contend with record fuel prices heading into the official summer travel season, one might assume that fuel-hungry RV travel would be one of the first types of activities to hit the brakes. Indeed, for some people, it will. About 30% of RVers say that they are less likely to go RVing. But on the other end of the spectrum, RVs are one way to keep travel more affordable. Fuel prices affect airline costs as well, and staying in a $40 per night campground helps the overall budget when faced with the high cost of hotel rooms. Perhaps that’s why another 34% of people say they are more likely to go RVing with high fuel prices.
That data comes from a new study from Thor Industries, who is the largest manufacturer of RVs in the world. The company’s 2022 U.S. Camper Perception Study explores consumer RV purchase and usage behavior in the environment of rising fuel prices, along with their perception of sustainability-focused organizations.
The study finds that rising fuel costs will have minimal impact on consumers’ likelihood to purchase an RV in the next five years.
Key findings from the study include:
- 67% of those who have RVed in the last two years reported rising fuel costs have increased their likelihood to purchase an RV in the next five years, or has no impact
- 69% reported rising fuel costs have increased their likelihood to use an RV within the next year, or has no impact
- 73% are more likely to purchase from companies with sustainable/eco-friendly manufacturing processes
The study also reaffirms THOR’s investment in its global sustainability and innovation programs. Having already achieved carbon net-neutrality across its European operations, THOR remains committed to be carbon net-neutral, globally, by 2050. Nearly three-quarters of those surveyed are more likely to purchase from companies that utilize sustainable/eco-friendly manufacturing processes. 75% of respondents are more likely to purchase from companies with sustainable/eco-friendly products.
“As the leader in the industry, it’s important that we pursue and share data and insights about the evolving RV lifestyle including macroeconomic and consumer trends,” said THOR Industries President and CEO Bob Martin. “Our most recent study supports the strength of the RV industry amidst fluctuations in fuel costs. While we have long understood that consumers are not dissuaded from buying RVs by rising gas prices alone, it is important for us to keep the pulse of the expectations and views of our expansive and evolving user group. The data also confirms that our continued focus and long-term investment in sustainable manufacturing and products aligns with what campers and RVers are seeking.”
To read Thor’s 2022 Camper Perception Study, download it here.